A Foundation of Endurance. Architecting the Future of Heritage Brands.
Tulsan Legacy is a strategic marketing and cultural competency firm designed for institutions that carry the weight of history and the ambition of future growth. We bridge the gap between Fortune 20 operational rigor and deep-rooted cultural intelligence to ensure heritage brands remain vital, profitable, and authentically connected to a modern audience. In a marketplace often divided between "traditional values" and "digital innovation," Tulsan Legacy exists as the bridge.
At Tulsan Legacy, we specialize in Heritage Brands—institutions that possess deep historical roots, generational trust, and a storied past. We believe that a brand’s history is its greatest competitive advantage, but only if it is leveraged correctly. We don't just "preserve" heritage; we modernize it. Our work ensures that the values and stories that built your organization remain the driving force behind its future growth, profitability, and relevance.
The Tulsan Legacy Framework
We move beyond surface-level consulting by providing a specialized suite of services engineered for complex, high-stakes environments:
- Multicultural Research & Market Intelligence
- Strategic Reputation Management
- Multicultural Marketing & Brand Architecture
- Brand Modernization
- Strategic Cultural Activations & Event Advisory
Our Philosphy: Cultural Competency is the New ROI
At Tulsan Legacy, we believe that understanding your audience is not just a social responsibility—it is a financial imperative. Whether managing a $34B retail ecosystem or revitalizing a 100-year-old institution, our work is defined by precision, integrity, and a relentless focus on Institutional Endurance.
The Expert Behind the Strategy
Tulsan Legacy was founded by Jobi Tyson, a Cultural Anthropologist and a 25-year Marketing Veteran on the principle that a community’s history is its most valuable asset—but only if it is engineered to last. Jobi’s approach to strategy is shaped by a profound ancestral history as a direct descendant of Nat Turner, the leader of the largest slave rebellion in U.S. history and the grandniece of a survivor of the 1921 Tulsa Race Massacre. This lineage of revolutionary leadership and survival is the "why" behind the firm’s mission to secure the future of Tulsa's most vital institutions. Her career is defined by a unique blend of cultural insight and high-stakes corporate experience:
- Academic Foundation: An HBCU graduate with a Bachelor of Science from Bethune-Cookman University and an MBA from the University of Phoenix.
- Enterprise Discipline: Decades of experience leading market intelligence and strategy for Fortune 20 corporations.
- Institutional Impact: A track record of evolving the reputations of global leaders and heritage brands.
- Proven Results: Designed growth engines that increased assets by $50 Million for regional banking partners and drove significant revenue for professional sports & entertainment brands.